Research and Markets, a market research firm, has released a new report on the growing NFC market. The report provides in-depth analysis of the market and the commercial opportunities therein, which may be useful for companies looking to expand their business into the mobile marketing and mobile commerce sector. It also examines the emerging trends of the technology and how they apply to businesses all over the world. NFC is certainly gaining momentum as a tool to connect with a growing population on mobile consumers.
Like most new technologies, companies have had trouble adopting NFC into their business operations. QR codes presented the same challenges for businesses when they first began gaining prominence as a mobile marketing tool. Research and Market’s report aims to give businesses a firm understanding of how NFC technology works, which will help them incorporate the technology more fluidly.
The report mentions the universal standards established by the NFC Forum, a multinational group concerned with spreading awareness and progressing the field of NFC technology. These standards were developed to ensure that consumers have a favorable experience with the technology. The standards also help companies adopt the technology more easily. The report also offers several in-depth examples of successful uses of NFC technologies in marketing campaigns and as a mobile commerce tool.
A summary of the report can be found via the Research and Markets website.
